Simmo has been working in communication for almost 10 years, five of those in the Defence Forces, three in healthcare. He has a wide experience and education, including training done by NATO, WHO and Swiss armed forces, as well as real crisis communication experience both during and before the coronavirus crisis.
In addition, Simmo has worked as a teacher of literature and Estonian language and as a vice mayor of Pärnu, giving him knowledge of political nuances in communication. One of the strengths of Simmo is the writing of both press releases and articles.
For Simmo, public relations is not a happy social media post or a handmade press release: for him, communication is part of a management process that can provide valuable information not only to the public but also to the sender itself.